An SEO Glossary – Common SEO Terms Defined
Search Engine Optimization (search engine optimization) has emerge as an critical weapon within the arsenal of every on line commercial enterprise. Unfortunately, for maximum enterprise proprietors and advertising managers (or even many site owners), it’s also particularly of an enigma.
This is partly due to the fact that it’s this type of new and hastily changing discipline, and in part due to the fact that SEO practitioners generally tend to speak in a language all of their personal which, without translation, is genuinely impenetrable to the layperson. This glossary seeks to treatment that scenario, explaining specialist search engine marketing terms in plain English…
AdWords
See ‘Sponsored Links’.
Algorithm
A complex mathematical formulation used by search engines to evaluate the relevance and significance of websites and rank them thus of their seek outcomes. These algorithms are saved tightly beneath wraps as they’re the important thing to the objectivity of engines like google (i.E. The set of rules guarantees relevant results, and applicable consequences convey extra users, which in turn brings greater advertising sales).
Article PR
The filing of loose reprint articles to many article submission sites and article distribution lists with the intention to growth your internet site’s search engine ranking and Google PageRank. (In this sense, the “PR” stands for PageRank.) Like traditional public relations, article PR also conveys a experience of authority due to the fact your articles are extensively published.
And because you’re proving your knowledge and freely meting out understanding, your readers will accept as true with you and might be much more likely to remain dependable to you. (In this sense, the “PR” stands for Public Relations.)
article distribution lists
User companies (e.G. Yahoo, MSN, Google, Smartgroups, and Topica companies) which be given email submissions of articles in text layout, and then distribute these articles thru electronic mail to all the participants of the institution. See additionally ‘article PR’.
Article submission web sites
Websites which act as repositories of unfastened reprint articles. Authors go to these websites to submit their articles free of fee, and site owners visit to locate articles to use on their websites freed from charge. Article submission sites generate revenue by using selling advertising space on their websites. See also ‘article PR’.
One-way link
A text link for your website from any other internet site. See also ‘hyperlink’.
Copy
The phrases used for your internet site.
Copywriter
A expert creator who specializes in the writing of advertising and marketing reproduction (compelling, engaging words promoting a particular services or products). See additionally ‘SEO copywriter’ and ‘net copywriter’.
Crawl
Google reveals pages on the World Wide Web and records their information in its index by using sending out ‘spiders’ or ‘robots’. These spiders make their manner from web page to web page and location to web site with the aid of following text hyperlinks. To a spider, a textual content link is sort of a door.
Area name
The virtual deal with of your website (generally inside the shape www.Yourbusinessname.Com). This is what people will kind after they need to go to your web site. It is also what you will use as the address in any text hyperlinks lower back in your website online.
Ezine
An electronic mag. Most publishers of ezines are determined for content and gladly post nicely written, helpful articles and give you full credit score as writer, inclusive of a link on your internet site.
Flash
A era used to create animated net pages (and page elements).
Unfastened reprint article
An article written by way of you and made freely to be had to different webmasters to post on their websites. See additionally ‘article PR’.
The seek engine with the best coverage of the World Wide Web, and that is chargeable for maximum seek engine-referred site visitors. Of about eleven. Five billion pages at the World Wide Web, it’s far anticipated that Google has listed round eight. Eight billion. This is one motive why it takes see you later to growth your rating!
Google AdWords
See ‘Sponsored Links’.
Google PageRank
How Google ratings a website’s importance. It offers all websites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.Google.Com), you can view the PR of any web page you go to.
Google Toolbar
A free tool you could download. It turns into a part of your browser toolbar. It’s maximum useful functions are it’s PageRank display (which permits you to view the PR of any web site you visit). It’s AutoFill function (when you’re filling out an internet form, you can click AutoFill, and it enters all the standard data mechanically, consisting of Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password included), and many others.)
Once you’ve downloaded and hooked up the toolbar, you may need to set up how you’d find it irresistible to appearance and paintings through clicking Options (setup could be very easy). NOTE: Google does report some statistics (frequently concerning web sites visited).
HTML
HTML (Hyper Text Markup Language) is the coding language used to create an awful lot of the information at the World Wide Web. Web browsers read the HTML code and show the page that code describes.
Internet
An interconnected network of computers around the sector.
JavaScript
A programming language used to create dynamic internet site pages (e.G. Interactivity).
Key-word
A phrase which your clients look for and that you use often in your site to be able to be applicable to those searches. This use known as concentrated on a key-word. Most websites without a doubt target ‘keyword terms’ because unmarried keywords are too regular and it is very tough to rank quite for them.
Key-word density
A measure of the frequency of your key-word when it comes to the entire wordcount of the page. So if your page has two hundred words, and your keyword phrase seems 10 times, its density is five%.
Key-word phrase
A phrase which your customers look for and which you use regularly for your website to be able to be relevant to the ones searches.
Link
A word or photo on an internet page which the reader can click on to visit any other web page. There are usually visible cues to signify to the reader that the phrase or photograph is a hyperlink.
Link direction
Using text hyperlinks to attach a chain of page (i.e. Page 1 connects to page 2, page 2 connects to web page 3, page three connects to web page 4, and so on). Search engine ‘spiders’ and ‘robots’ use textual content links to jump from page to page as they collect statistics about it, so it’s a terrific concept to permit them traverse your complete web page via textual content hyperlinks. (See ‘Link paths’ on p.21. For similarly records.)
hyperlink accomplice
A webmaster who’s inclined to position a link for your website on their website. Quite frequently link partners interact in reciprocal linking.
Link popularity
The range of links for your website. Link reputation is the unmarried maximum important component in a excessive seek engine ranking. Webmasters use a number of techniques to growth their website’s hyperlink popularity inclusive of article PR, link alternate (hyperlink partners / reciprocal linking), link shopping for, and hyperlink directories.
Link text
The part of a textual content hyperlink this is seen to the reader. When generating links to your own web site, they’re only (in phrases of ranking) if they include your key-word.
Meta tag
A brief be aware inside the header of the HTML of your internet page which describes some aspect of that web page. These meta tags are study by way of the engines like google and used to assist check the relevance of a domain to a specific search.
Natural search consequences
The ‘actual’ search effects. The consequences that maximum customers are searching out and which absorb maximum of the window. For maximum searches, the search engine presentations a long listing of hyperlinks to sites with content that’s related to the phrase you looked for. These effects are ranked in step with how relevant and crucial they’re.
Organic search outcomes
See ‘herbal search consequences’.
PPC (Pay-Per-Click advertising)
See ‘Sponsored Links’.
PageRank
See ‘Google PageRank’.
Rank
Your function within the seek effects that display while a person searches for a particular word at a search engine.
Reciprocal link
A mutual settlement among webmasters to trade hyperlinks (i.E. They both add a link to the alternative’s website on their personal website). Most serps (simply Google) are sophisticated sufficient to stumble on reciprocal linking and they don’t view it very favorably because it is surely a manufactured approach of producing links. Websites with reciprocal links threat being penalized.
Robotic
See ‘Spider’.
Robots.Txt file
A record that’s used to inform the quest engine spider which pages on a website have to now not be listed. This report sits on your website’s root listing at the net server. (Alternatively, you can do a similar component with the aid of setting tags inside the header segment of your HTML for search engine robots/spiders to examine. See ‘Optimizing your web ’ on p.22. For greater statistics.)
Sandbox
Many search engine optimization specialists trust that Google ‘sandboxes’ new web sites. Whenever it detects a brand new internet site, it withholds its rightful ranking for a duration whilst it determines whether your site is a real, credible, long term site. It does this to deter the introduction of SPAM web sites (sites which serve no beneficial purpose aside from to boost the rating of some different website).
Likewise, if Google detects a unexpected boom (i.E. Many loads or heaps) in the quantity of links back in your web page, it can sandbox them for a length (or in reality penalize you by decreasing your ranking or blacklisting your website altogether).
SEO
Search Engine Optimization. The artwork of making your internet site relevant and important so that it ranks excessive in the seek consequences for a specific word.
Search engine marketing copywriter
A ‘copywriter’ who isn’t always simplest gifted at internet reproduction, but also experienced in writing reproduction that is optimized for search engines (and will consequently assist you achieve a better seek engine ranking to your internet site).
Search engine
A search engine is an online tool which permits you to search for websites which include a specific word or word. The most well known search engines are Google, Yahoo, and MSN.
Website online map
A unmarried web page which includes a listing of text hyperlinks to every web page within the website (and each web page carries a text link back to the site map). Think of your website map as being on the middle of a spider-net.
SPAM
Generally refers to undesirable and unrequested e-mail despatched en-masse to personal e-mail addresses. Also used to refer to web sites which seem excessive in seek results without having any beneficial content. The creators of these sites set them up honestly to cash in on their excessive ranking by promoting advertising space, hyperlinks to other websites. Or by means of linking to other sites of their very own and thereby increasing the ranking of those sites. The search engines have become more and more state-of-the-art, and already have very efficient methods to locate SPAM websites and penalize them.
Spider
Google reveals pages on the World Wide Web and records their information in its index with the aid of sending out ‘spiders’ or ‘robots’. These spiders make their way from web page to web page and placement to web page by using following text links.
Sponsored Links
Paid advertising and marketing which shows subsequent to the herbal search outcomes. Customers can click on on the advert to go to the advertiser’s website. This is how the serps make their cash. Advertisers set their ads as much as display on every occasion someone searches for a phrase that’s related to their service or product.
These advertisements look just like the herbal seek consequences, however are typically classified “Sponsored Links”, and normally absorb a smaller part of the window. These advertisements paintings on a Pay-Per-Click (PPC) basis (i.E. The advertiser most effective can pay while a person clicks on their advert).
Put up
You can post your area name to the engines like google in order that their ‘spiders’ or ‘robots’ will crawl your website. You also can submit articles to ‘article submission sites’ so that you can have them published on the Internet.
Text link
A phrase on a web web page which the reader can click to go to some other page. Text links are normally blue and underlined. Text hyperlinks are what ‘spiders’ or ‘robots’ use to leap from page to page and internet site to internet site.
URL
Uniform Resource Locator. The address of a selected web page posted on the Internet. Normally within the shape http://www.Yourbusinessname.Com/AWebPage.Htm.
Internet replica
See ‘replica’.
Web copywriter
A ‘copywriter’ who is familiar with the particular necessities of writing for an online medium.
Webmaster
A man or woman chargeable for the control of a specific internet site.
Wordcount
The quantity of words on a selected internet web page.
World Wide Web (WWW)
The vast array of files posted on the Internet. It is expected that the World Wide Web now includes approximately Five billion pages.
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